We’re taking a step into the fashion scene

Dear Readers,

For a short year, The Leak has been at the forefront of independent journalism, shining a light on the stories that matter, often in the face of powerful opposition. Our commitment to transparency, truth, and the public’s right to know has never wavered. However, as with all things in life, evolution is inevitable, and today, I’m announcing a significant shift in our journey.

Introducing Foooound: The New Frontier in Fashion E-commerce

The Leak’s legacy of digging deep, uncovering the unseen, and bringing rare finds to the surface will continue—but in a different form. We are channeling our passion for discovery into a new venture: Foooound, a fashion e-commerce platform dedicated to unearthing rare, design-heavy fashion pieces from the hidden corners of the internet.

Foooound will be a curated space where fashion enthusiasts can discover unique and hard-to-find items that reflect the cutting edge of style and design. Our mission remains the same—to uncover and share—but this time, it’s in the realm of fashion, an area where I’ve personally held a deep passion for years.

Why Fashion? Why Now?

You might be wondering why this shift, and why now. The answer lies in our core philosophy at The Leak: the pursuit of the rare, the undiscovered, and the meaningful. Over the years, I’ve observed the fashion industry, much like the media industry, being dominated by a few major players, often leaving little room for the independent designers and creators who push the boundaries of creativity.

Foooound is our response to this. We aim to provide a platform that champions these voices, offering fashion lovers access to pieces that are not just clothing but statements of art and identity. In this digital age, where fast fashion reigns supreme, we believe there’s a growing hunger for authenticity, quality, and the unique—things that Foooound will deliver in abundance.

What to Expect from Foooound

Foooound will be more than just an online store; it will be a curated experience. Our team will scour the underbelly of the internet, from obscure online boutiques to independent creators’ workshops, to bring you fashion that is rare, thoughtful, and design-heavy. These are the pieces that don’t just follow trends—they set them.

Expect to find everything from avant-garde apparel and one-of-a-kind accessories to collaborations with up-and-coming designers who are pushing the envelope in the fashion world. Each item on Foooound will tell a story, much like the articles we’ve published on The Leak, but this time, the narrative will be woven into the fabric, the cut, and the design.

A Thank You to Our Readers

As we embark on this new journey, I want to take a moment to thank you—our loyal readers. Your support, engagement, and trust in The Leak have been the driving forces behind everything we’ve accomplished. While our focus is shifting, our commitment to integrity and quality remains unchanged.

We understand that this transition may come as a surprise, and we hope you will join us on this exciting new path. Foooound is more than just a business; it’s a continuation of the values that have defined The Leak. We’re still here to uncover the rare and the valuable—just in a different arena.

Looking Ahead

The future of Foooound is bright, and we are eager to share it with you. As we prepare to launch, we invite you to stay connected with us. Follow our journey on social media, subscribe to our newsletter, and be the first to know when Foooound goes live.

In closing, while The Leak may be pausing, the spirit of discovery that fueled it lives on. Foooound represents the next chapter in our story—a story that I’m proud to continue writing with all of you.

Thank you for your unwavering support. Here’s to the new adventure ahead!

Warm regards,
Staffan Ulmert
Editor-in-Chief, The Leak
Founder, Foooound

We’re taking a step into the fashion scene

Author

Staffan Ulmert